WordPress website maintenance: price, plans and management
In short: WordPress website maintenance keeps updates, backups and uptime in order. AILAAV has two levels: Essential at €100/quarter and Growth at €100/month or €900/year. Larger SEO work is a separate service, not a care plan.
Website maintenance is regular technical work: WordPress core, theme and plugin updates, backups and uptime monitoring. The goal is that forms, ads and search do not break. Website management adds content support – copy changes, small edits and ongoing SEO help.
What is WordPress website maintenance?
Maintenance is a fixed rhythm, not a “fix it when it breaks” call. New security holes and plugin conflicts appear all the time. If you skip updates, the site gets slow, forms fail or Google sees a broken page.
In practice a good care plan includes at least three things: planned updates, restorable backups and an alert when the site is down. Without those, a “cheap site” becomes expensive a year later.
Maintenance vs management
| Question | Maintenance | Management |
|---|---|---|
| Updates, backups, security | Yes | Yes |
| Uptime monitoring | Yes | Yes |
| Copy and image changes | No (or separate) | Yes, within the agreed hours |
| Ongoing SEO support | No | Yes, within the plan |
If you are looking for “website management”, say clearly whether you need technical calm only or content help too. Then you get the right plan. See also the website maintenance service.
AILAAV plans: Essential and Growth
Prices are final – VAT is not added.
Essential – €100/quarter
- Weekly software updates
- Daily cloud backups
- Uptime monitoring
Fits if you edit content yourself and want the technical side to simply work.
Growth – €100/month or €900/year
- Everything in Essential
- Monthly SEO monitoring and a report
- 2 hours of development
- A quarterly strategy call
Fits if the site must move with the business: small changes, SEO signals and a regular review.
What a care plan does not include
- Larger SEO service (audit, money pages, ongoing content strategy)
- Building a new site – that is website creation
- A large redesign or a custom shop
Maintenance keeps an existing site working. If the site is outdated or weak, it can be cheaper to rebuild first and only then put it under care.
Taking over a site built by someone else
We also maintain WordPress sites built by others. Before a contract we check access, backups, plugins and critical risks. If hosting or code is messy, we say so before the first crisis, not after.
FAQ
How much does website maintenance cost?
At AILAAV, Essential is €100/quarter and Growth is €100/month or €900/year. The Estonian market also has cheaper monthly plans – compare whether backups are daily, updates are weekly and whether SEO monitoring is included.
What is the difference between maintenance and management?
Maintenance = technical stability. Management = stability plus content or SEO help. Growth covers both within the agreed scope.
Does maintenance improve SEO?
Indirectly yes: a fast, secure, unbroken site is the SEO base. Content strategy and money pages are separate SEO work.
Do I still need to update WordPress myself?
Not on Essential or Growth. We run the updates and keep the backups.
How do we start?
Request a maintenance quote or book 15 min. We will say whether Essential is enough or Growth is the better fit.
Summary
WordPress website maintenance is not a luxury – it is insurance that marketing and enquiries do not stop. Choose Essential for technical calm, or Growth if you also need ongoing help. Full plans: website maintenance.
Related: Website maintenance · Website creation · SEO service · Request a quote
