SEO audit and roadmap
€700
- Technical audit: indexing, speed, canonicals, sitemap, mobile
- Keyword map and page priorities
- Competitor overview
- Prioritised action plan plus a walkthrough session
Short answer: an SEO service in Estonia means an audit, technical work, content and ongoing follow-up so the site brings in organic enquiries. Start with the audit, then work through the priorities.
Why is SEO useful?
SEO, or search engine optimisation, helps Google and other search engines understand what your site is about - and show it to more of the people looking for what you do.
#1
Strategy and keyword research
We map the words and phrases your potential customers actually type into Google to find services like yours. That tells us who to target and which questions the content needs to answer.
#2
SEO content
We write or rework text, images and video so they are genuinely useful to your customers and readable for Google at the same time. Content that does both attracts visitors and keeps them on the page longer.
#3
On-page optimisation
Beyond the content itself we review your site's structure and layout: clear navigation, fast loading and a mobile experience that actually works. Google rewards sites that are comfortable to use.
#4
Technical SEO
This is the engine check. We find and fix the technical details that let Google's crawlers read and index your pages, so nothing quietly blocks your visibility.
#5
Backlinks
Backlinks are recommendations from other websites. The more credible, topically related sites that point to you, the more authority Google assigns to your pages.
SEO FAQ
Straightforward answers to the questions people ask most about search engine optimisation.
SEO (search engine optimisation) is work on a site's technical health, content and authority so that people find you organically in Google. The goal is more of the right visitors and more enquiries, without paying per click.
An SEO audit is a systematic review: technical errors, indexing, speed, content gaps, keywords and competitors. The result is a prioritised action plan. AILAAV's audit and roadmap is €700 (up to 30 pages).
The first signals often appear within 4-8 weeks (indexing, technical fixes). More stable positions and a steady flow of enquiries usually take 3-6 months, depending on competition.
SEO builds long-term organic visibility. Google Ads buys clicks immediately. For many small and mid-sized companies the two work best together: Ads brings traffic fast, SEO reduces dependence on the ad budget.
Yes, especially for local and service-based searches. On a smaller site the technical side and the content can be sorted out faster, which lets you focus on a handful of high-intent keywords.
SEO work covers the audit, keyword priorities, technical SEO, content (service pages, FAQs, guides), internal linking and ongoing measurement in Search Console. The aim is more of the right enquiries, not traffic for its own sake.
SEO consulting sets the priorities: what to do first, which pages drive enquiries and how to measure them. It suits teams that create content in-house but need the strategy. It can be a standalone session or part of a monthly package.
AILAAV SEO services start from €550/month or €700 for an audit. Prices are final - VAT is not added.
- SEO audit and roadmap - €700 (one-time, up to 30 pages)
- SEO fix-up project - €1,800 (up to 15 money pages)
- Ongoing SEO - €550/month (6-month minimum, up to 2 content pieces/month)
We confirm the right tier after a short review. See packages.
Realistically: better indexing and technical health, then gradually stronger visibility on the right keywords, plus more qualified organic visits and enquiries. Pace depends on competition and your starting point - first signals often in 4-8 weeks, a steadier flow in 3-6+ months. SEO does not guarantee #1 and does not replace a clear landing page.
An audit is a one-off diagnosis and plan. Ongoing SEO is monthly growth work. Care-plan monitoring (homepage Growth) is tracking and reporting - not full SEO delivery. For real growth, choose audit or ongoing SEO.
SEO service in Estonia - what is included
SEO service means concrete work: audit, technical fixes, money pages, content and Search Console-led iteration. AILAAV does this for Estonian businesses - clear plan, final prices (no VAT added), no “guaranteed #1” claims. Led by Vallo Põldaru; clients have included Delfi and Finbite collaborations.
- Technical SEO: indexing, speed, canonicals, sitemap, mobile
- Content and structure: titles, service pages, FAQs, internal links
- Measurement: Search Console, priorities, monthly report
Related: Google Ads, website creation, website maintenance. Examples: our work.
Who SEO services are for
- Businesses with a site that gets too few organic enquiries
- Teams that write content but need priorities and technical help
- Anyone who wants lasting search visibility before or alongside Ads
If the site is unclear or slow, run the Ads Ready Score or fix the site first - otherwise you pay for traffic that does not convert.
SEO service pricing in Estonia
SEO pricing depends on site size, technical debt and competition. AILAAV SEO services start from €550/month or €700 for an audit. Prices are final - VAT is not added.
SEO fix-up project
€1,800
- Fix technical issues from the audit
- Money-page titles, content and internal links
- Structured data and FAQ
- Search Console and conversion tracking set-up
Ongoing SEO
€550 / month
- Ongoing technical and content work
- Monthly rankings and query report
- Priorities iterated from Search Console
- Quarterly strategy call
Book a 15-minute consult or request a quote - after a short review we say which tier fits.
Audit vs ongoing SEO vs care-plan monitoring
- SEO audit - one-off diagnosis and plan.
- Ongoing SEO - monthly growth work: tech, content, measurement.
- Care-plan SEO monitoring - on the homepage Growth plan: tracking and reporting, not full SEO delivery. For real growth, choose audit or ongoing SEO.
What SEO work and SEO services include
SEO is a cycle, not a one-off toggle. Our SEO services cover:
- SEO audit: indexing, technical issues, content gaps, competitors
- Keyword and page priorities (money pages first)
- Technical SEO: speed, canonicals, sitemap, internal links
- Content: titles, service pages, FAQs and guides people actually search
- Ongoing work: Search Console review, iterations, link opportunities
Also read: what an SEO audit includes, SEO vs Google Ads and AI search and SEO.
SEO consulting and strategy
SEO consulting fits teams that create content in-house but need clear priorities: what to do first, which pages drive inquiries, and how to measure. Consulting can be a standalone session or part of the ongoing SEO package - strategy, not just a meta-tag checklist.
If you need SEO services in Estonia, start with an audit so you know whether the gap is technical, content, or both.
How SEO work runs
- Audit - indexing, tech, money pages, competitors.
- Priorities - what drives inquiries first, what can wait.
- Fixes and content - technical work plus titles, service pages, FAQs.
- Measurement - Search Console, monthly report, next iteration.
Led by Vallo Põldaru. Examples: Visit Harju, Kontserdimaja, Alara.
What clients say about SEO
“We lacked a clear view of how the Delfi portal was doing on SEO and UX. We ordered an audit and competitor analysis and got a thorough report. Vallo was an excellent contact and stayed available after delivery.”
“Vallo runs our SEO from strategy and technical work through content and publishing. Their proactive approach supports business goals and delivers results.”
“A professional, dedicated team - we have worked together for 4 years. If you need to reach customers better and grow sales, we recommend them.”
FAQ: SEO services and pricing
What is the difference between “SEO service” and “SEO services”?
In practice the same thing: work that grows organic visibility. At AILAAV that means an audit, a fix-up project or ongoing SEO - not a one-off “optimisation” without a plan.
How much does SEO cost in Estonia?
Our prices: SEO audit €700, fix-up €1,800, ongoing SEO €550/month. No VAT added. The final quote depends on page count and competition.
Does the SEO price include content?
The ongoing package includes up to 2 content pieces per month. Larger content volumes are scoped separately. An audit is diagnosis and a plan, not a full rewrite.
How fast does SEO show results?
Technical fixes can show in Search Console within weeks; stable ranking growth usually takes months. That is why ongoing SEO has a 6-month minimum.