Vallo Põldaru is founder of AILAAV. Business consultant and SEO specialist helping Estonian companies turn search into enquiries – with a clear plan and measurable work, not sales noise. He previously founded the Strateeg.ee network; today his work and services run through AILAAV.
What I do
I connect business goals to search and the website. We start by mapping what exists, then decide what will bring enquiries, and only then build content, technical SEO or Ads on top. The aim is not to sell as many services as possible, but to find the right order for the result.
- SEO audit, strategy and long-term organic growth
- AI search and AEO – content Google, ChatGPT and Perplexity can use
- Website structure, content and conversion
- Google Ads where organic does not yet cover demand
Background
For years I have built SEO, content, development and Ads as one stack – focused on Estonian- and English-language markets: traffic and enquiries to the site, not vanity campaigns. With AILAAV we run that approach as an agency: websites, SEO, Ads, analytics and care under one partner.
Clients have included media (including a Delfi SEO/UX audit) as well as B2B and ecommerce. Work ranges from audit to ongoing SEO – from strategy through technical work and content.
How I work
Plain language. Concrete next steps. A report you can still read after handover. If something will not work, we say so – an honest audit beats a pretty deck.
Writing
Practical guides on the AILAAV blog, including:
Contact
Email: vallo@ailaav.ee
LinkedIn: Vallo Põldaru