How website creation works: 6 steps before design
In short: Website creation starts with structure and keywords before design. A 5-10 page business site usually takes 3-6 weeks and starts from €1,200. Price and scope are agreed before the build.
Website creation is building a business site: goal, page structure, content, design and a WordPress build that brings enquiries – not just a design file. Below are the six steps AILAAV uses for SEO-ready sites.
1. Brief: what the site must sell
Before any drawing we write down who the site is for, which enquiry you want and which services must show up in search. Without that you get a pretty page that answers the wrong questions.
- Main conversion: a form, a call or a booking
- 3-7 main services or products
- Competitors Google already shows
2. Structure and keywords before design
The page list and titles come before the colours. That keeps service pages, FAQ and contact in a clear order. This step saves rebuilds later.
A typical 5-10 page site: home, services (or service children), work or trust, about, contact, and a blog or price guide if needed.
3. Content: titles, services, proof
Copy explains what you sell and why to trust you. Missing copy is the most common reason a “3 week” project becomes “2 months”. You can bring drafts yourself or order them with the build.
4. Design that leads to the next step
Design supports the structure: the form or booking is visible, text is readable on mobile, trust marks do not bury the main call to action. Design does not start from a blank canvas – it follows the approved sitemap.
5. Build in WordPress
We build in WordPress so you can edit content after handover. The base includes HTTPS, a sitemap, forms, speed and a mobile view. Multilingual work or deeper SEO content increases scope – see the table below.
6. Test, launch and the next step
We check forms, speed and titles, publish and hand over access. After launch, website maintenance keeps the site stable; visibility growth is a separate SEO service.
How long and how much
| Scope | Time | Price |
|---|---|---|
| Business site, 5-10 pages | 3-6 weeks | from €1,200 |
| Multilingual or with SEO content | longer, after the brief | €2,000-6,000 |
Price and scope are agreed before the build. The wider range is in the website cost guide. The same offer is spelled out on website creation.
What we need from you
- Logo, colours and existing copy (if any)
- A service list and the main differences vs competitors
- Contacts, address, booking or form preference
- Fast decisions on structure and titles
If decisions stall, launch stalls – not the build itself.
FAQ
How does website creation work?
Brief, structure and keywords, content, design, WordPress build, test and handover. Design comes after structure, not before.
How long does a website take?
A 5-10 page business site usually takes 3-6 weeks after the structure and inputs are agreed.
Can I edit the site after handover?
Yes. We build in WordPress, and you can edit the content after handover.
Does the price include SEO?
The base includes structure, titles, a sitemap and a technical foundation. Deeper SEO content or ongoing SEO is separate or in a larger package.
What happens after launch?
Maintenance so the site does not fall apart, and SEO if you want visibility to grow. Start with a 15 min call or write to us.
Summary
Website creation works when structure comes before design and the next step is visible on the page. For an SEO-ready business site, start with website creation, or read the cost guide and maintenance guide first.
Related: Website creation · Website cost · WordPress website maintenance · Request an estimate
