Case study · website
Alara AS: a clear site for a state operator
AS ALARA is a state-owned company responsible in Estonia for handling radioactive and hazardous waste and related sites (including Paldiski, Tammiku and Vaivara). The work is technical, regulated and publicly sensitive – so the website had to feel calm, precise and trustworthy, not “salesy”.
AILAAV designed and built the new site (www.alara.ee) so the homepage answers the main questions after the first screen: who they are, which services they offer, which sites they operate, and how to get in touch.
Client
AS ALARA
Sector
Radioactive and hazardous waste
Scope
Design, content structure, development
Web
Starting point
The previous site did not give a fast overview of services or sites. Content was scattered, tone uneven, and the core message – protecting today and tomorrow – did not land on the first screen. ALARA’s remit also expanded (including operating Vaivara OJKK from 2025), which needed a modern, maintainable public face.
Project goals
- Clarify the role – visitors should instantly understand this is a state waste operator and site manager, not a generic environmental firm.
- Surface services – hazardous/radioactive waste intake, measurement, tours and calibration must be scannable without hunting PDFs.
- Make sites visible – Paldiski, Tammiku and Vaivara are part of trust; they must not hide in submenus.
- Cut repeat enquiries – FAQ should answer practical questions before a call.
- Obvious next step – email, phone and form always within reach.
What we delivered
- Information architecture: hero → services → sites → FAQ → contact
- Visual system: calm green palette, clear typography, institutional look
- Homepage content model: mission, service list, three site cards, practical FAQ
- Navigation to services, sites and materials plus direct contact
- Build and go-live on alara.ee
Outcome
The live site speaks ALARA’s language: evidence-based, calm and concrete. A decision-maker (official, environmental manager, partner) finds a service, site or FAQ answer without a sales funnel. Live: www.alara.ee.
How the homepage works
Below are four complete homepage sections – not arbitrary crops. Each block maps to a project goal.
Homepage: mission first
The hero states what ALARA does up front: responsible handling of radioactive and hazardous waste. CTAs go to services or contact – not a vague “learn more”.
Services: scannable for decision-makers
Five core services with icons – hazardous and radioactive waste intake, radiation measurement, Paldiski tours, and calibration. Visitors see the offer without hunting through menus.
Sites: trust on the ground
The former Paldiski nuclear site, Tammiku storage, and Vaivara hazardous waste centre. For a state operator, sites are part of the brand – they belong on the homepage, not in a buried submenu.
FAQ: answers before the phone call
Practical questions (is there a repository, what is accepted, how to hand over waste). It cuts repeat enquiries and shows the organisation answers with evidence, not slogans.
Need a similar institutional website?
We build sites that explain complex services clearly – especially where trust and precision matter more than a “wow” effect.